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Melt-Away Cleansing Balm, Vegan

This cleanser easily melts away make-up and dirt, while keeping your skin hydrated. Transforms from butter to cleansing oil to cleansing milk when mixed with water. 

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​KEY FEATURES 

  • Instantly melts away make-up and dirt in one go

  • Deeply and gently cleanses and purifies skin

  • Infuses skin with deep and long-lasting hydration

  • Formulated with vegan-approved ingredients

  • Gender-inclusive concept and formula

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SENSORY PROFILE

Format: Liquid Foundation

Texture: Buildable, from medium to full coverage

Suited to: All skin types

Finish: Natural and dewy

KEY INGREDIENTS

  • PreBiotic Serum, originating from the marine ecosystem, that works to xxxx

  • Natural Lotus Flower Extract, to xxxxxx

FORMULA SPECIFICS 

  • GMO free

  • No animal testing

USAGE 

  • Step 1 – Fully cleanse and dry your skin before application.

  • Step 2 - Dot a pea-sized amount of product across your cheeks, forehead, nose and chin.

  • Step 3 – Using clean fingers tips, gently massage the foundation across your skin until your complexion looks even, balanced and feels serum-soft and supple to the touch.

  • Step 4 – Repeat targeting areas of concern for even higher coverage.

TESTING OVERVIEW

  • Safety tested on healthy human volunteers

  • Performance tested xxxxx (WIP)

CONSUMER FEEDBACK 

​“I love this product because xxx”
“ Feels like xxxxxx on my skin”

PRODUCT EXPERIENCE

Format: Oil-in-water cream emulsion 
Texture: Buttery texture that breaks into an oil when massaged
Main effect: Cleanses and removes makeup
Suitable for: All skin types, even for sensitive skin

WHAT'S IN IT

  • Our Hydro Boost Technology is designed to infuse the skin with deep hydration both from the inside and the outside. It makes skin more resilient to external aggressors plus recover faster, leading to immediate and long-term hydration

  • Cupaçu Butter is an exceptional moisturizing butter that hydrates the skin by retaining water in the skin

​WHY WE LOVE IT 

  • Satisfying the European Safety Standards

  • No GMO

  • No SLS/ SLES

  • No Parabens

  • No Formaldehyde Releasers

  • No Mineral Oils

  • Vegan

  • Not tested on animals

  • Biodegradable formulas

  • Sustainable Packaging (contains PCR)

  • Halal compliant

​HOW TO USE 

  • Use morning and evening

  • Apply a grape-sized amount directly onto dry skin. Use dry fingertips to massage over face for 1-2 minutes. Add water to transform texture to cleansing milk, then rinse thoroughly

  • Tip: Use as a first step for double cleansing routine; and for easy and comfortable removal use a soft, damp cloth

​REAL RESULTS

  • Dermatologically tested

  • Ophthalmologically tested, suitable for sensitive eyes and contact lens wearers

  • Consumer tested on a panel of men and women across multiple ethnicities (including Asians) with self-assessed sensitive skin and dull/ dehydrated skin 

  • Safety tested on healthy human volunteers, in independent laboratories

WHAT PEOPLE SAY 

  • "I absolutely love this cleanser. It literally melts my make up in seconds and my skin feels so refreshed after"

  • "Great for applying pre-shower and washing off once you’re in"    

  • "Love this, it is just like butter but changes as you rub it in, leaves skin so soft"
     

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